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Modul
Schreiben und Sprechen
Die Studierenden setzen sich mit der Bedeutung und Wirkung von Sprache als Kommunikationsmittel und Ausdrucksform im medialen Umfeld auseinander. Sie entwickeln respektive stärken ihre Freude am Schreiben, mündlichen Ausdruck und selbstbewussten Auftreten. Die Studierenden lernen, Inhalte zu entwickeln, mediengerecht zu strukturieren und mittels Sprache plattform- und zielgruppenspezifisch zu gestalten. Um die während des Semesters erworbenen interdisziplinären Kompetenzen zu verbinden, entwickeln sie modulübergreifend ein mediales Produkt. Auf den erarbeiteten erzähltheoretischen Grundlagen fussen sämtliche narrativen Formate, die die Studierenden im Verlaufe des Studiums kennenlernen werden. Die Studierenden setzen sich mit non-fiktionalen und künstlerischen Textgattungen auseinander und erarbeiten die Grundlagen der journalistischen Recherche. Damit schaffen sie die Voraussetzung für die folgenden Semester, in denen sie sich mit den Textsorten im Journalismus und Unternehmenskontext befassen werden.
Schreiben und Sprechen I
Erstes Semester
Schreiben und Sprechen II
Zweites Semester
Schreiben und Sprechen III
Drittes Semester
Schreiben und Sprechen IV
Viertes Semester
Schreiben und Sprechen V
Fünftes Semester